4Mat presentation system

As way of an example, consider how you could use the 4MAT System on your website.

Launch your presentation with a “This is why I am giving you this information and this is why you would want to know what I can do for you”
Explain what you can do for them. Go into the details and explain exactly what it is that you are offering.
Then you want to go into details about how it will work for them. Explain “This is how it can work for you. This is how similar clients have used it to their benefit”. If your product/service allows for you to give them a hands of demo then this is the time to let them see this.
Then share with the the potential benefits if they do go ahead and the consequences if they decide not to go ahead.
Finally you close and give them an action to complete, this is often where the ‘call to action’ comes in.

with credit to http://www.thezenbull.com